concept development // styling
“Because of its shape, our idea appealed to more people.”
The fysical shape of a product has functional values, but it also carries abstract values such as meaning or emotion. These are of great importance in product usage and user acceptance of a new product.
We consult and perform product concept development, aspecially in the field of shape language and meaning; "look & feel"; design styling.
We experiment, discuss, citisise
start a project with a clear vision
understanding human needs and behaviour
a shape has meaning, evokes emotion and is self-explaining
products that touch people on a functional and emotional level
impact // functionality and shape // user context
It is crucial to bring usage, functionality, shape and meaning into the equation at an early phase of the design process. Esthetics is of great importance, as it influences the user intuitively reading its usage (self-explaining).
Our experience in Automotive Engineering,Industrial product Design, and Fine Arts, enables us to combine technology and emotion. We can give an emotional value to a technology based project.
look & feel
vormgiving // styling // semantics
An innovative, clever technological solution on its own will not garanty product success. We can help yo develop your product idea into a successful product.
By adding something; styling.
Are you looking for a critical view at your work? Do you want to better connect the shape language of your design to fit the tartget group? Are you looking to optimize the meaning in a product shape to better clarify its usage?
"being a young enterprise, you can use a little help "
Especially start-ups are relatively often tied up in aquisition and fundraising.
Visual communication plays an important role in this.
It is crucially important that your product ideas evoke enthousiasm for others to join you or invest.
We help visualise your ideas for pitching or fundraising.
How do you develop the most suitable look & feel of your product? Can styling help strengthen the concept? How can the shape be more meanungful?
In this process we can help.
How do you make sure your product portfolio represents you well?
How van your portfolio help you achieve your goals?
impact // Concept development // user context
Visualising has a special role in product design. Concept development, fund raising, client meetinf, etc. Often people having various backgrounds need to understand and evaluate product ideas.
Our design thinking and visual thinking are fully integrated. Our design focussed way of visualising always incorproates the product idea or concept 'behind' it, as it usage and technology. Take a look at our VISUALISATIONS pagie for specific examples. voorbeelden.
“when you start sketching, a story emerges“
During client meetinf or at a brainstorm, visualising on the spot can help the process. Ideas will become immediately visible, tangible and discussable.
This will provide a visual grip on the process, and can help setting a group goal.
visualisations on location // process
We will sketch real time during discussions of ideas, product solutions, technical variants. These image will clarify solutions, makes them better comparable and discussable.